Doggies Another ChoiceA large multinational dog food company decided to come out with the latest and greatest dog food. They had their research scientists design the most nutritious combination of ingredients, containing all the essential vitamins and amino acids required by dogs. They had the marketing department put together a most colorful advertisement and a catchy jingo was thought up for their TV commercial. And they spent gobs of money on TV advertising and splashy full page magazine ads. The engineers designed equipment to make this dog food in the most efficient manner, and the packaging department designed a beautiful box for it. The sales force was trained, and every supermarket chain had shelf space devoted to the dog food.
It did not sell.
So the company CEO gathered his top executives together to have a meeting to discover why. He asked each department "Why isn't our dog food selling?" The research department said there couldn't possibly be anything wrong with their formulation. Marketing was completely stumped. The sales force was mystified. No one had a clue as to what was wrong. Finally, after a long pause, a new employee sitting in the back of the room finally got the courage to say "But the dogs don't like it!"
When asked why I don't follow the presidential campaign to closely, my reply is: "But the dogs don't like it."
I'm not the only one. Click on Another Choice for an example of discouragement, in this case, voter discouragement. The editorial is in Grimmy's October Editorials
Last updated 20 October 2000
Copyright © 2000 by Duen Hsi Yen, All rights reserved.
Return to my Doggies Webpage
Return to the Malama Learning Facility
Return to the wordmap.